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Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ... to viewers and clearer results to marketers." David Poltrack, chief research officer at US broadcaster CBS ... and Twitter in a programme of research and experimentation in this exciting new area." Follow @DurraniMix ...

CRISTAL FESTIVAL: Facebook has fundamentally changed Spotify, says Chris Maples

14 Dec 2012 | by Maisie McCabe

hand side of the brain, the side of the brain that is emotional." According to Spotify research, 97 ...

Immediate Media nets £1.5m year-long deal with Silver Spoon

05 Dec 2012 | by Nick Batten

.com . The campaign will also involve editorial support across Olive and Delicious, research, competitions ... . "This is a truly integrated deal involving Immediate s dynamic multi-platform publishing and research ...

Sky spreads responsibilities after Mike Darcey's departure

04 Dec 2012 | by Maisie McCabe

, will now report to Griffith. Bo Olofsson, director of product research at Sky, was another of Darcey ...

Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

; and Neil Mortensen, research and planning director at Thinkbox. In anticipation of tomorrow s event ... s research and planning director. They will discuss the research and its implications. Chaired by Tess Alps ...

News International appoints Sean Adams to insight role

29 Nov 2012 | by Nick Batten

and The Sunday Times are available. Prior to taking up his new role at NI, Adams owned The Seed, a research ... at News International Commercial. Newbery said: "Sean brings a wealth of research experience ...

PHD readies collaborative global operating system

29 Nov 2012 | by Nick Batten

studies into neuromarketing and insights from PHD s own fMRI research' The paradigm-shifting learnings ...

Aegis appoints Huijboom as global director of business integration

28 Nov 2012 | by Mark Banham

executive for geographies at Synovate, the market research company, prior to its sale by Aegis to Ipsos ...

Thinkbox wins Grand Prix at MRG Awards

23 Nov 2012 | by Arif Durrani

Thinkbox, the marketing body for commercial TV, picked up the Grand Prix at the 2012 Media Research...Trade Body Research and the Best Research Initiative (in the UK). Screen Life: The View from the Sofa carried out for Thinkbox by COG Research was designed to help the advertising community ... an internet-connected device such as a laptop, smartphone or tablet). The Screen Life research used a ...

Time Inc and Toyota trial content-tailored ad model

21 Nov 2012 | by Ben Bold

The model, dubbed Time Engage, uses data on Time s 130 million readers, married with third-party data from advertisers and research firms to optimise advertising placement across both print and digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...

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