Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband
06 Dec 2012 | by Nicola Kemp
, Access to Sport, has conducted comprehensive research into how to combat one of the world s biggest ...
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Sourz shot ad blasted for being too 'youth orientated'
12 Dec 2012 | by Matthew Chapman
live. It also provided research from a Yahoo survey that found nearly half of respondents over ...
Marketing Moments 2012: Fifty Shades of Grey
06 Dec 2012 | by Nicola Kemp
talked about a reading renaissance pointing at research showing that Kindle readers buy four times ...
Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
others will spend three months researching online and speaking to friends. As they get closer to purchase ...
BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
. Michael Underhill, a research analyst at media and telecoms research service Enders Analysis, agrees ...
Do you know the Family CEO?
28 Nov 2012
Exclusive research by IPC Media demonstrates the considerable purchasing influence, power...Earlier this year, publisher IPC Media began a long-term project to redefine and research ... six months on an in-depth research project to discover more about this demographic. The company ... and behaviour relevant to their brands. The research was conducted among more than 2000 women, via SeeMe ...
IGN unites with retailer Game to target gaming community
23 Nov 2012 | by Ben Bold
love IGN and our customer research has reinforced what a great fit this is for our brand." Ian ...
Retailers face probe by OFT into use of online shopping data
16 Nov 2012 | by Matthew Chapman
as the popularity of online grocery shopping surges in the UK , with research from Nielsen showing about 74% of UK consumers now use the web for buying and researching household groceries. Follow @mattchapmanuk ...
Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
the strategy behind everything we do,' says Nick King, market research director at Trader Media Group. 'It ...
ITV set for first rebrand in seven years in January
16 Nov 2012 | by Maisie McCabe
viewers, in what Rufus Radcliffe, its group director of marketing and research, has hailed the "most
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