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New research looks at whether marketers are spending wisely on social media, writes Kieran.... But the question that needs to be asked: is all this money being spent wisely? Not so according to new research. New research commissioned by Pitney Bowes Software looks at the behaviours and attitudes towards ... irritated by that company s social media behaviour - an alarming revelation because the research suggests ...
study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ... to viewers and clearer results to marketers." David Poltrack, chief research officer at US broadcaster CBS ... and Twitter in a programme of research and experimentation in this exciting new area." Follow @DurraniMix ...
be ignored. The research clearly highlighted that these channels are particularly important for Generation Y ... demographics and focus on the areas which matter most to them. The research reinforced that marketers ...
. This is the surprising finding of Initiative s latest global research report: "The New Power of Television: How Social ...
of the internet as an advertising medium can be further realised. According to our recent research that was conducted in partnership with Research Now (August 2012) the average UK household has 5.5 connected devices ... within the home, where over three quarters (76%, Research Now, Aug 2012) of UK adults use at least one ...
for their personal use? The results from the latest Tech Tracker research suggests particular consumer interest ...
Tash Walker, partner at The Mix Research, explores the dilemma that mum faces when it comes.... Tash Walker, partner, The Mix Research ...
up with this rampant growth. AYTM Research in partnership with Mashable conducted a market research study that found that current Android owners are 2.4x more likely to switch to an iPhone than vice ...
marketing and market research. But even the smart companies struggle when it comes to running a volume ... forecasting in a completely different light. The big challenge facing their market research department ... research department, well sorry - wrong. And no, it wasn t a brand person either. It was actually someone ...
The model, dubbed Time Engage, uses data on Time s 130 million readers, married with third-party data from advertisers and research firms to optimise advertising placement across both print and digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...
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