Campaign Media Awards 2012 - Grand Prix: Mediacom
22 Nov 2012
of the campaign. In addition, MediaCom was highly commended for Best Use of Research and Best Total ...
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Research found that the primary motivation for teens was going to be attracting the attention and respect of their mates, so Mindshare s strategy focused on encouraging and enabling them to broadcast their sporting goals as widely as possible. A MakeItCount hashtag was set up on Twitter and promoted across ...
of the campaign. In addition, MediaCom was highly commended for Best Use of Research and Best Total ...
viewers, in what Rufus Radcliffe, its group director of marketing and research, has hailed the "most
to MediaCom, witnesses the launch of UM's Wave6 research, attends IPC Media's GenerationYNot! event, goes