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Campaign Media Awards - Best Travel & Leisure Campaign: Nike

Research found that the primary motivation for teens was going to be attracting the attention and respect of their mates, so Mindshare s strategy focused on encouraging and enabling them to broadcast their sporting goals as widely as possible. A MakeItCount hashtag was set up on Twitter and promoted across ...

Campaign Media Awards 2012 - Grand Prix: Mediacom

of the campaign. In addition, MediaCom was highly commended for Best Use of Research and Best Total ...

ITV set for first rebrand in seven years in January

viewers, in what Rufus Radcliffe, its group director of marketing and research, has hailed the "most

Out and About 8 March

to MediaCom, witnesses the launch of UM's Wave6 research, attends IPC Media's GenerationYNot! event, goes

 

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