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to television and radio programmes, ending the corporation's long-standing deal with current market research...The new GfK system uses an online method of research that allows respondents to log on either at work or home and rate the previous night's programmes. Data will be made available within 36 hours ... knowledge and experience of electronic market research and how to ensure it demographically robust ...
Times Newspapers has made the format change because its research has shown that more Sunday Times readers have DVD players at home than have access to CD-rom drives. The frequency change was made ... and November. Andrew Mullins, marketing director of Times Newspapers, said: "Latest research [carried out ...
rental market, according to research from Hitwise....this year. Market research groups estimate the UK DVD rental market will be worth more than £375m by 2006 ...
, were selected to trial the ads. The research revealed that the interactive commercials appealed most ...
of 1m users, and it is expected that the first results of Sky's 20,000-strong user panel research ... that it has been taking steps on building its interactive TV measurement capabilities. Tony Wearn, research ...
to introduce the new category follows research undertaken by D&AD in partnership with Sky Interactive. The two ...
to introduce the new category follows research undertaken by D AD in partnership with Sky Interactive. The two ...
that the industry's audience research panel, Rajar, will struggle to measure meaningfully. Then there are the ways in which applications in new digital receivers will be used to edit out advertising - and research on ad ... research remains the biggest potential concern. He explains: "As the audience fragments, we will need ...
and research models into these sponsorship agreements to prevent them from becoming passive and inert. On ...
about the veracity of audience research and the threat from personal video recorders lead clients ... of research at Horizon Media, says. As for clients pulling money out of television and spending it on other ... for around one-third of future spend. The internet research company eMarketer says total online adspend ...
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