Search results for "Research

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CAMPAIGN REPORT: EUROPEAN MEDIA - Research, time to try a new approach/As media fragments even

credible and compatible piece of pan-European research that had large samples and continuous recording ... . And lo, for a number of reasons, we don t have this research paradise, and we never will ... industry research systems. Technically, it has never been possible to combine comprehensively several ...

CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - The US TV Bible knows what its readers want. By Michael Burgi

, the title brought in 513 new advertisers. According to 1996 data from Mediamark Research, the TV ... generates more traffic than any other consumer publication on the market. According to his research, its ...

MEDIA: FOR THE RECORD

an Internet site containing its guidelines, details of the complaints procedure and research. The site ... is to use a citizen s jury in its latest research project about what viewers find offensive ...

LIVE ISSUE/GAMBLING: How fewer restrictions are helping bingo to grow - After years of decline, the game of chance is free to flourish, says Karen Yates

beginning to fight back and, according to the research group, Mintel, admissions had started to rise ...

CAMPAIGN REPORT: EUROPEAN MEDIA - Bureaucracy for broadcasters - The amendments of the Television Without Frontiers EU directive have been welcomed by both broadcasters and advertisers

, the Universal McCann Worldwide European research director, Jim Kite, says. There is a danger that some ...

CAMPAIGN REPORT: EUROPEAN MEDIA - TV revolution breathes new life into listings/Their circulations may be huge but UK listings magazines generally have a downmarket readership. What can be learnt from France and Germany where such titles appeal to the you

is managing a longer-term decline. According to Zenith Research, between 1992 and 1996 average total ... s German research, explains. The leading weekly titles are Auf Einen Blick from Bauer and Axel Springer ...

ITC calls jury in

of its research into what viewers find offensive....The Independent Television Commission is using a citizens jury for the first time as a major part of its research into what viewers find offensive. ...

MARKETING MIX: I’ll name that brand in one!

its annual competition, which has run since 1958, ended last month after research proved ...

WPP fills global media ambition

research as well as working with WPP Group companies such as The Henley Centre. According to its ...

MEDIA: Has the ITC got it wrong? - Last week’s decision by the ITC to reject demands for more commercial airtime was met with dismay and some bewilderment. Amanda Lutchford finds out whether advertisers’ appeals were given a fair hearing

. Indeed, the results of last month s research by Media Audits found that the majority of top advertisers ...

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