Search results for "Research

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Sky Sports knocks BBC1 off top spot in survey of TV viewers

30 May 1997 | by HARRIET GREEN

to the latest research from CIA MediaLab s Sensor survey....Sky Sports has overtaken BBC1 to become the nation s favourite sports TV channel, according to the latest research from CIA MediaLab s Sensor survey. Almost a third of adults now feel ... over 15 years old, with or without cable and satellite television. The current sweep of research ...

Impulse changes tack with risque approach

30 May 1997 | by ANNA GRIFFITHS

undertaken extensive research to ensure that this tongue-in-cheek execution identifies with young women ...

Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but what’s actually going on? Carat International rounds up how the world’s TV companies are responding to the new era

30 May 1997 | by MARK WILSON, creative and technical dir

, according to a recent report by CIT Research, and it could be available to 95 per cent of all homes ...

TMD revamps radio department

23 May 1997 | by CLAIRE BEALE

, and will be King s second-in-command. The restructure coincides with a fresh investment in TMD s research ...

Commercial radio agrees to trading reform

23 May 1997 | by ANNE-MARIE CRAWFORD

towards a standard system of trading began last March when the RAB undertook detailed research ...

OPINION: Sound basis needed for IPA’s minutage decision

23 May 1997 | by PETER HOWARTH

based on sound thinking and careful research or on a desire to flatter clients? After all, it s hard ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - The radio campaign that was blessed with a magic touch - Ambient media played as large a part in relaunching Emap’s Yorkshire stations as TV, Michele Martin says

23 May 1997 | by MICHELE MARTIN

earlier this year after Emap had commissioned extensive market research. The company wanted to revamp ...

Pillsbury film is top for teenage girls, BBJ survey says

16 May 1997 | by ANNE-MARIE CRAWFORD

, commercial TV failed to do well in terms of top teenage programmes, according to new research from BBJ ... EastEnders is top for girls and the most-watched programme overall. The research also revealed a ...

Tomy’s pan-Europe campaign stresses toys are fun theme

16 May 1997 | by CLAIRE BEALE

. Tomy makes educational toys for children aged up to 14 and its advertising was borne out of research ...

DMB&B Punto ad has female appeal

16 May 1997 | by MAIRI CLARK

and original as the Punto. Our research demonstrated how readily the target audience identified ...

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