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Music - Online with a rock ’n’ roll.

31 Dec 1997

complicated. Mark Mooradian, group director of consumer content at research firm Jupiter ... of total sales. According to research firm Jupiter Communications, however, online sales are set to grow ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

19 Dec 1997 | by A PUNTER

) and at least make the ads look vaguely decent (and ditch the holly and stars). But, as ever, research ...

US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads

19 Dec 1997 | by RICHARD KATZ

, is scheduled to run the results of focus group research which evaluates each commercial aired during the game ... Nielsen Media Research ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

19 Dec 1997 | by STEFANO HATFIELD

not true. Read the right organ, and you ll find medical research statisticians are very hard on each ...

Can NBC and Dow Jones offer a top business news service? It may be well resourced, but will the merger make money?

19 Dec 1997 | by ALASDAIR REID

so thinly that the companies have real problems demonstrating through research that they are able ...

ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

18 Dec 1997 | by MATTHEW HOOPER

Unit 58 Adwatch research was conducted from December 5 to December 6 by NOP Research Group (0171-890 9441) as part of a weekly telephone omnibus survey among more than ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

18 Dec 1997 | by MATTHEW HOOPER

ISL, is a positive observer. It s a very interesting sponsorship and an excellent idea. Research ...

Salari to head BMP consumer lab after three years at JWT

12 Dec 1997 | by KAREN YATES

BMP DDB has set up an observational consumer research unit that will be run by Siamack Salari, who...BMP DDB has set up an observational consumer research unit that will be run by Siamack Salari ... . At JWT, Salari developed a consumer research technique called InSitu, whereby unsuspecting shoppers ... as part of Microsoft s Windows 95 launch. The research came to the controversial conclusion ...

Capital Advertising hires Burnetts boss for top planning job

12 Dec 1997 | by CLAIRE BEALE

Capital Advertising, the new Capital Radio-owned sales house, has poached Nikki Mendonca, the group media director responsible for Procter s revenue potential through strategic planning and research. She heads a team of 15, which includes strategic planning staff, researchers and a business ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

was to explain how small businesses could use the Net. In our research we saw people using the Net ... 7, while the cost of processing an e-ticket is dollars 1. Clark explains: Research has ...

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