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REVIEW: Marketing and advertising news in the week’s press

-European strategic projects for Walt Disney and Ikea. He will be responsible for all consumer-focused research ...

FORUM: Is commercial radio right to moan about the BBC? - Is BBC Radio enjoying an unfair advantage over its commercial rivals by using BBC TV airtime to promote its wares? Should the advertising industry be concerned about this uneven playing field and w

. Research shows us that a surprisingly high proportion of listeners and viewers are uncertain about what ... them and further research shows that they are actually welcomed by the audience. The time allocated ...

Advertising & Promotion: Condom campaign

to reduce the embarrassment many young people feel about safe sex. The campaign is backed by research...The Health Education Authority launches a pounds 500,000 radio ad campaign this week aiming to reduce the embarrassment many young people feel about safe sex. The campaign is backed by research showing that more than 25% of 16- to 24-year-olds say they would find it difficult to raise ...

Advertising & promotion: Adwatch

Adwatch research was conducted from November 14 to November 16 by NOP Research Group (0171-890 9441 ...

Advertising & promotion: Campaign of the week - SURE

indicates that it will. Although sales results are not yet available, the agency s research has yielded ...

Media: Good news in ITV survey can’t hide a viewers’ droop

half of the ads work. Luckily there was a contingency plan. If the research had come up ...

CAMPAIGN DIARY: RAB hosts a tiny bit of a do in the Great Room

for Radio Research, an award that McArthur launched after seeing Durden talk on the subject at the MRG Conference in Dublin this year. In his winning entry, Makin asked researchers to investigate the way people ...

REVIEW: Marketing and advertising news in the week’s press

AGB, the market research company, is merging with Sofres SA, a French market information company, to create the world s fourth largest market research group. The merged business, which has yet ...

An AMV BBDO advertising supplement: Wrangler hands pounds 16m pan-Euro business to AMV’s ’Levi’s’ pairing

presentations had been researched alongside others from GGT and Duckworth Finn Grubb Waters. Media remains ...

Marketing Mix: I’ll name that brand in one!

of Buckingham Research Associates ...

 

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