28 Nov 1997
| by HARRIET GREEN
-European
strategic projects for Walt Disney and Ikea. He will be responsible for
all consumer-focused research ...
28 Nov 1997
| by RICHARD COOK
.
Research shows us that a surprisingly high proportion of listeners and
viewers are uncertain about what ...
them and
further research shows that they are actually welcomed by the audience.
The time allocated ...
27 Nov 1997
| by DRAYTON BIRD
to reduce the embarrassment many young people
feel about safe sex. The campaign is backed by research...The Health Education Authority launches a pounds 500,000 radio ad
campaign this week aiming to reduce the embarrassment many young people
feel about safe sex. The campaign is backed by research showing that
more than 25% of 16- to 24-year-olds say they would find it difficult to
raise ...
27 Nov 1997
| by JENNY WILLIAMS, planning manager, Capon
Adwatch research was conducted from November 14 to November 16 by NOP
Research Group (0171-890 9441 ...
27 Nov 1997
| by JENNY WILLIAMS, planning manager, Capon
indicates that it will. Although sales results are
not yet available, the agency s research has yielded ...
27 Nov 1997
| by RAYMOND SNODDY, media editor, The Times
half of the ads work.
Luckily there was a contingency plan. If the research had come up ...
21 Nov 1997
| by MAIRI CLARK
for Radio
Research, an award that McArthur launched after seeing Durden talk on
the subject at the MRG Conference in Dublin this year. In his winning
entry, Makin asked researchers to investigate the way people ...
AGB, the market research company, is merging with Sofres
SA, a French market information company, to create the world s fourth
largest market research group. The merged business, which has yet ...
presentations had been researched alongside others from GGT and
Duckworth Finn Grubb Waters. Media remains ...
20 Nov 1997
| by JULIAN LEE
of Buckingham Research Associates
...