18 Dec 1997
| by MATTHEW HOOPER
Unit 58
Adwatch research was conducted from December 5 to December 6 by NOP
Research Group (0171-890 9441) as part of a weekly telephone omnibus
survey among more than ...
18 Dec 1997
| by MATTHEW HOOPER
ISL, is a positive observer. It s a very interesting sponsorship
and an excellent idea. Research ...
11 Dec 1997
| by DANNY ROGERS
receiving mass-media coverage,
according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only
seen by 43% of TV viewers, despite receiving mass-media coverage,
according to new research by CIA MediaLab.
The study, which surveyed 500 adults nationally, found that more than
half of all respondents, (57%), did not see ...
11 Dec 1997
| by ANNE-MARIE CRAWFORD
interweave
promotion of BSkyB s sport and movies coverage.
Research commissioned by BSkyB s new ...
04 Dec 1997
| by LISA CAMPBELL
except at POS, following research
showing that voluntary agreements with tobacco industry ...
27 Nov 1997
| by DRAYTON BIRD
to reduce the embarrassment many young people
feel about safe sex. The campaign is backed by research...The Health Education Authority launches a pounds 500,000 radio ad
campaign this week aiming to reduce the embarrassment many young people
feel about safe sex. The campaign is backed by research showing that
more than 25% of 16- to 24-year-olds say they would find it difficult to
raise ...
27 Nov 1997
| by JENNY WILLIAMS, planning manager, Capon
Adwatch research was conducted from November 14 to November 16 by NOP
Research Group (0171-890 9441 ...
27 Nov 1997
| by JENNY WILLIAMS, planning manager, Capon
indicates that it will. Although sales results are
not yet available, the agency s research has yielded ...
27 Nov 1997
| by RAYMOND SNODDY, media editor, The Times
half of the ads work.
Luckily there was a contingency plan. If the research had come up ...
20 Nov 1997
| by JULIAN LEE
of Buckingham Research Associates
...