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ADVERTISING & PROMOTION: ADWATCH - The weekly analysis of advertisement recall in association with

Unit 58 Adwatch research was conducted from December 5 to December 6 by NOP Research Group (0171-890 9441) as part of a weekly telephone omnibus survey among more than ...

ANALYSIS: Will Toyota overdo New Year? - Toyota has opted to bombard the public over the New Year as part of an pounds 18m sponsorship on ITV. Danny Rogers wonders if this ploy will irritate or inspire viewers

ISL, is a positive observer. It s a very interesting sponsorship and an excellent idea. Research ...

Imperfect recall for BBC’s Perfect Day ad

receiving mass-media coverage, according to new research by CIA MediaLab....The BBC s controversial promotional film Perfect Day was only seen by 43% of TV viewers, despite receiving mass-media coverage, according to new research by CIA MediaLab. The study, which surveyed 500 adults nationally, found that more than half of all respondents, (57%), did not see ...

BSkyB in pounds 10m dish sales drive

interweave promotion of BSkyB s sport and movies coverage. Research commissioned by BSkyB s new ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

except at POS, following research showing that voluntary agreements with tobacco industry ...

Advertising & Promotion: Condom campaign

to reduce the embarrassment many young people feel about safe sex. The campaign is backed by research...The Health Education Authority launches a pounds 500,000 radio ad campaign this week aiming to reduce the embarrassment many young people feel about safe sex. The campaign is backed by research showing that more than 25% of 16- to 24-year-olds say they would find it difficult to raise ...

Advertising & promotion: Adwatch

Adwatch research was conducted from November 14 to November 16 by NOP Research Group (0171-890 9441 ...

Advertising & promotion: Campaign of the week - SURE

indicates that it will. Although sales results are not yet available, the agency s research has yielded ...

Media: Good news in ITV survey can’t hide a viewers’ droop

half of the ads work. Luckily there was a contingency plan. If the research had come up ...

Marketing Mix: I’ll name that brand in one!

of Buckingham Research Associates ...

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