14 Nov 1997
| by ANNA GRIFFITHS
According to Royal Mail, research shows that 53 per cent of small and
medium-sized firms send Christmas ...
06 Nov 1997
| by JULIE BIRD
nature of a TV programme to which a client has been invited, and perhaps
to suggest caution...A delicate responsibility of the PR consultancy might be to suggest
that a chief executive with a short fuse or patronising manner might not
be the best person to represent the company. It should also research the
nature of a TV programme to which a client has been invited, and perhaps ...
06 Nov 1997
| by ALISON THEAKER
to their research, around 50% of companies
still practise this today.
There are many books dealing ...
. I use the Internet to research
articles, but often companies have so many pretty pictures ...
, and there are fewer resources for
long-term research and fewer specialists. Journalists need to be able to
19 Jun 1997
| by JANE BAINBRIDGE
Heart FM has appointed Leo Burnett to handle its pounds 2.5m
creative and media accounts. The creative account was previously split
between McCann-Erickson Central and Mellors Reay creative work into
Aer Lingus is to pool its pounds 1m ad account for Ireland, the UK and
04 Apr 1997
| by MICHELE MARTIN
research from Rajar has revealed that listening figures for Radio
One s Breakfast Show have fallen ...