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Government ad campaign advises on how to safely cook a turkey

and regional TV and commercial radio stations. According to Mintel's most recent research into Christmas food ...

Top 10 marketing moments 2009

online expenditure report, in partnership with PricewaterhouseCoopers and the World Advertising Research ... with production firm Endemol. Researchers have suggested the end of the series, which celebrated fame for fame ...

Marketing's Adwatch of the Year 2009

% of respondents in research conducted from 22-24 January. Last year's top dog, Churchill, with its ad featuring ... The information in this feature is based on Adwatch research conducted between November 2008 and October 2009 ...

Brands struggle to kick the sales promotions habit

the internet to research their purchases, find the lowest prices and seek out online discount vouchers ...

Morrisons launches £4 festive meal-deal for four

research which stated that 72% would not be cutting Christmas budget this year, while 28% are actually ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

LONDON - Celebrities and nostalgia have summed up the past decade, according to research from ad

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

; mso-bidi-language:#0400;} In a famous study conducted in the 80s, researchers gave a group ... empowered.' Stirring stuff. Yet new research, conducted by Lightspeed for Ctrl-Shift, finds little ... better value. Poor perceptions The research also investigated what consumers felt when dealing ...

Blue Dragon enters Japanese-cuisine sector

-fareast-language:#0400; mso-bidi-language:#0400;} The company said its research has shown Japanese cuisine ...

Sector Insight: Bottled water

research to show it is healthier than tap water. Plain bottled water accounts for the vast majority (87 ...

Food and drink industry round table: marketers look ahead

to their lives,' he adds. Yahoo!'s Retail Revolution Research, conducted this year, revealed that online display ...

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