GSK shifts Ribena out of Grey in strategy rethink
22 Dec 2004 | by Ben Carter and Mark Sweney
% this year, according to Nielsen Media Research. It is understood that GSK has also been considering ...
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Sidekick set for £1m campaign
22 Dec 2004
of flavours, which includes apple, vanilla and chilli. Consumer research will be conducted to review ...
Sector Insight: Luxury chocolate - Regular treat
22 Dec 2004 | by Jane Bainbridge
chocolate has found itself in the spotlight of the obesity debate, scientific research is now showing some ... in this research and a wellness sector may well emerge in chocolate in the not-too distant future. UK LUXURY ...
GSK shifts Ribena work out of Grey in strategy rethink
21 Dec 2004 | by Ben Carter and Mark Sweney,
% this year, according to Nielsen Media Research. It is understood that GSK has also been considering ...
Allied Domecq marketing chief resigns after investigation
16 Dec 2004 | by Staff
Manley's departure follows an earlier suspension after an investigation into various financial irregularities. As previously reported on Brand Republic, investigators were understood to be looking at the relationship of the marketing department with suppliers, including advertising agencies and research companies ...
Sector Insight: Whisky - Age concern
15 Dec 2004
, according to Mintel. Hence the research company's forecast for the market is one of steady growth ... Media Research/Mintel ANALYST COMMENT - Kevin Baker, Director, alcoholic beverages, Canadean Despite ...
Adwatch of the year: The creatives' choice
15 Dec 2004
soundtrack. Classic BBH. I pity the team that gets the next Lynx brief. Adwatch recall: Not researched ... been responsible. Adwatch recall: Not researched NIK NAKS 'NICE CHEST' Al Young executive ...
Supermarket online shopping services face OFT probe
14 Dec 2004 | by Jennifer Whitehead,
found that Waitrose is the healthiest supermarket in the UK, based on research into the nutritional ...
Top Performers of 2004: International Media Network of the Year - MindShare
10 Dec 2004
and research and creating a strong culture....business, winning numerous awards and investing heavily in research. MindShare's scale rocketed after ... publications. On the research side too, MindShare unveiled some pioneering developments. It rolled out its MindSet global research initiative, designed to provide an understanding of consumer channel use by time ...
News Analysis: High salt, low sales
08 Dec 2004
Earlier research by the Co-op had found that even among shoppers who bother to check the salt, sugar ... Health Promotion Research Group at Oxford University, the same group that is handling the FSA's nutrient ...
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