General Mills shakes up senior marketing roles
18 Dec 2003 | by Emily Rogers
Mills' adspend for the 12 months to November was more than 5m, according to Nielsen Media Research ...
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Mr Kipling pulls exceedingly offensive ad from television
18 Dec 2003 | by Gordon MacMillan,
the vast majority of people took it. This was the finding of extensive research that we undertook before ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
Publicis/Carat 12 219 30.66 10 Woolworths+ Bates UK/ZenithOptimedia 13 211 28.14 * Nielsen Media Research ... Woolworths Bates UK/ZenithOptimedia 75 09.01.03 28.14 *Nielsen Media Research data for the period Nov 2002-Oct 2003. Source: These tables have been compiled by Marketing from weekly Adwatch research carried ...
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting UK advertisers including Woolworths, Cancer Research, Bisto, Castlemaine XXXX and Robinsons. Creative highpoints included its launch work for Lynx Pulse, its Audi "fish" spot and its Johnnie Walker ...
Coke GB promotes Oades to president
11 Dec 2003 | by Daniel Rogers
on UK advertising in the year to November, according to Nielsen Media Research. Coke recently ...
Coca-Cola GB promotes marketer Oades to president
10 Dec 2003 | by Daniel Rogers,
to November, according to Nielsen Media Research. Coke recently announced it would no longer advertise ...
Carling Extra Cold launches first TV campaign
04 Dec 2003
. The lager brand is hoping to capitalise on the Christmas trading period following research showing that cold
Kellogg rapped for 'pester power' job ad
04 Dec 2003
that a job ad placed by his company offering a market researcher the chance to 'tap into pester power
Lowe debuts poster campaign for Interbrew's Bass beer
28 Nov 2003
research into the ale market, the team ended up with not only an almighty headache but some simple, elegant ... to Nielsen Media Research, cask beer accounts for 2.5 million barrels of beer a year and represents a ...
MEDIA: STRATEGY OF THE WEEK - Anchor targets families with ingredients message
28 Nov 2003 | by Camilla Palmer
-the-line campaign focuses entirely on bus sides. "Research shows that families spend more time together in the car ...
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