BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
-known and respected", but not associated with food expertise. However, research showed consumers trusted Shell ...
Search results for "Research
Search filters:
By Date
-
2002
By Industry Sector
-
Food & Drink
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (43)
- Campaign (43)
- Marketing (65)
By Discipline
- Digital marketing (5)
- Direct Marketing (4)
- Marketing (144)
- Media (4)
- Public Relations (6)
- More...
By Sector
- Alcohol (1)
- Confectionery (5)
- Grocery Food (64)
- Soft Drinks (60)
HHCL creates 'turkey tussle' to highlight food safety
19 Dec 2002 | by Jennifer Whitehead,
killjoys at Christmas. Research showed that 'turkey tussle' really hit the spot with the right tone ...
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
-owned companies; and young people embracing energy drinks and narcotics. The research looks at what the global ... Trendspotting and Research team and a group that the company describes as a "global panel of Stargazers ... predicts that people will seek out the genuine, and reject quick fixes. Research shows that consumers ...
Pepsi spots top list of ads covered by press
13 Dec 2002 | by GLEN MUTEL
Beckham and Pepsi have come top of the 2002 Ads That Make News survey, produced by the media PR specialist Propeller Communications, with data from Media Report Editorial. The research also found that the Daily Star, followed by The Daily Telegraph, were the national newspapers that gave the most column ...
Lucozade moves into snacks with Sport bar launch
12 Dec 2002
, according to Nielsen Media Research. The ad account is up for review out of Ogilvy Mather. ...
ADWATCH: McCain aims to get people talking about its Home Fries
12 Dec 2002 | by SAM SOLLEY
. According to Paul Philips, board account director at D'Arcy, "Research groups have shown that one person ...
Colgate-Palmolive in row over £5m ITV adspend
11 Dec 2002 | by Poppy Brech,
The row is understood to centre around price, with the advertiser believed to be challenging ITV over why its airtime is charged at a premium compared with other channels. Colgate-Palmolive spent £5.8m on ITV between November 2001 and October 2002 according to Nielsen Media Research. The stand ...
Agency of Year 2002 accolade goes to Mother
11 Dec 2002 | by Jennifer Hiscock,
Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent ...
2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - MR KIPLING
05 Dec 2002
values that had served him well since 1967 were scoring badly in research.
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - KELLOGG'S REAL FRUIT WINDERS
05 Dec 2002
that need. Research showed Winders had play value: they could be eaten in one or have strips torn off ...
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- Google 'on front foot' with Eric Schmidt column on tax issue
- NHS leaders and chief executives encouraged to communicate online
- News round-up: StreetGames, Sports Direct and Albion Drive
- In-house and agency heads review unpaid intern policies following campaign
- Lord Chadlington: trading still tough in UK and Europe
- Rhino Rugby hires Mercieca ahead of Lions tour
