Campaign Hall of Fame. (Part 2 of 2)
20 Dec 1999 | by CAROLINE MARSHALL
research has gone into making it easy to operate. Good, mmm, good yeah. Even by a complete ...
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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall
20 Dec 1999 | by STEFANO HATFIELD
or artistic ads. Having worked for George Gallup, he was an early pioneer of the use of market research ...
THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
to make his advertising debut for the Institute of Cancer Research s Everyman campaign ... George Best ... their dishonest claims lost them legal protection ... market researchers get tough on focus group groupies ...
Jacob’s sticks to ITV’s Millionaire after sales rise
16 Dec 1999 | by ALEXANDRA JARDINE
on Christmas Day at 6pm, 8.30pm and 10.30pm. Tracking research from the first series that Jacob ...
Stop Press
16 Dec 1999 | by ANNE-MARIE CRAWFORD
pounds 15 to Oxfam, NSPCC, Shelter, Imperial Cancer Research Fund and Age Concern. The two ...
DIRECT: Briefs
02 Dec 1999 | by ANNE-MARIE CRAWFORD
The German direct mail market is more efficient and effective for clients than the UK s. Research...The German direct mail market is more efficient and effective for clients than the UK s. Research from mailing firm Pitney Bowes, shows that the average UK household receives 50% more post a week than its German equivalent, yet much of it is non-targeted mail, addressed to either ...
RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services award
02 Dec 1999
context . For 20 years, Wrigley has supported research to increase the understanding of saliva ...
RELATIONSHIP MARKETING AWARDS 1999: Best customer magazine (consumer)
02 Dec 1999
needs to be seen in the retail context, where DIY stores are in a price war. Yet Dulux research ...
RELATIONSHIP MARKETING AWARDS 1999: Best integrated programme
02 Dec 1999
sponsored a dental student handbook and the HEA oral health team. Research in May showed 73% of OHA ...
100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades
02 Dec 1999 | by JANE BAINBRIDGE
until the 1950s when it is introduced by Research Services (RSL) for use in the National Readership ...
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