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NEWS: BBG to step up copycat battle

19 Dec 1996 | by JULIAN LEE

The British Brands Group (BBG) is to undertake independent research to prove that shoppers...The British Brands Group (BBG) is to undertake independent research to prove that shoppers ... to lobby its members to hand over research currently being used in legal battles. If the BBG can ... research used to fight legal cases for fear of raking over the ashes and upsetting retail customers ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

its sites. And it saw the launch of Postar, new research based on audience delivery. Cinema became ...

NEWS: ASA gives drink ads the all-clear

12 Dec 1996

with current codes of practice, according to new research....Despite the controversy over some alcopop advertising, the vast majority of alcohol ads comply with current codes of practice, according to new research. The Advertising Standards Authority carried out a survey of alcohol ads following concerns that some alcopops targeted young drinkers. It found ...

NEWS: BRIEFS

12 Dec 1996

as reported. It included a study from The Henley Centre along with research by NOP and Principles Research. ...

NEWS: Volsk to trial via Web

12 Dec 1996

be used to decide how Whitbread conducted its research in future. Volsk is on trial in Victoria ...

MARKETING MIX: PROFILE; Hut property

12 Dec 1996 | by JANE BAINBRIDGE

s fortunes he commissioned research and discovered that while there were many minor differences, a couple ...

BUSINESS-TO-BUSINESS: Letters of distinction

12 Dec 1996 | by KAREN FLETCHER

direct mail campaigns is outstripping response to business campaigns. Research based on over 1300 ...

NEWS: Vimto lines up four agencies to vie for advertising rethink

06 Dec 1996

of January. The review was prompted by market research conducted by the client over the past two ...

NEWS: DFGW wins pounds 3m in Michelob deal

06 Dec 1996 | by MAIRI CLARK

of happiness is to give Michelob to others . However, research into BMP s television campaign for Michelob ...

NEWS: 1996 BUDGET; Alcopop producers angered at Clarke’s 40% increase in tax

29 Nov 1996

. Research shows that alcopops are a poor fifth choice for young people who prefer cider, wines ...

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