07 Sep 2011
| by Mel Exon, Managing Partner, BBH and BBH Labs
to reconnect with its target audience of families. Research revealed low awareness of the yoghurt brand as a ...
12 Jul 2010
| by Steve Grout
ran two pieces of research. We surveyed 1200 customers of leading UK brands to understand how ...
of online research with 80 of them**. Not just a fad We discovered that customer engagement is far more ...
customer engagement is settling on a definition of what exactly it is. Our research showed multiple ...
12 Jul 2010
| by Graham Cooper
, this is precisely where OnePost has developed its niche. As an independent postal broker, OnePost researches ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
connect networks of people around the research and purchase process. Two examples of brands ...
25 Jun 2010
| by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...
25 Jun 2010
| by Norm Johnston, Mindshare
greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...
25 Jun 2010
| by Annette King and Emma de la Fosse, OgilvyOne London
is randomised experimentation, where researchers hone in on the impact of a particular variable.
In one test ...