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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...

Subway flatbread ad promotes the power of choice

01 May 2013 | by Maisie McCabe

calories and provide a portion of fruit or vegetable. Heart Research UK supports the low-fat flatbread ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

if they wanted it. The research was conducted by headhunters Watson Helsby and sampled 93 of the 100 FTSE ...

ASA gives thumbs up to Vernon Kay ad for Flora

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

research to the Advertising Standards Authority (ASA) showing that many UK diets contain too much saturated ...

Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

WKD takes blokes to the gym

03 Apr 2012 | by Maisie McCabe

-one spot in the ready-to-drink sector, we have had no intention of letting that go. "Research has shown ...

Profile: James O'Shea, marketing director at Maxinutrition

26 May 2011 | by John Reynolds

for us. GSK is also first-class at research supporting its products; that could be another advantage ...

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

categories. Splitting the research sector into three different categories Data Innovation, Econometrics and Research Insight to reflect its increasing importance in the media process. Dividing the Rising Star ...

125 years of Coke: From Atlanta to Facebook

13 May 2011 | by Nicola Clark

the formulation of Coke for the first time in 99 years. While researchers had found that people preferred New ...

Sainsbury's 'feed your family for £50 a week' by AMV BBDO

11 May 2011

Its 'feed your family for 50 a week' challenge recommends family meals from an average of 60p per meal per person. The brand carried out research to inform the campaign, using several different children and observing them at home. This is the focus of the TV ads while the press campaign highlights ...

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