Search results for "Research

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Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

10 Dec 2009 | by Andew Walmsley

to drive more economically. Research by the University of California showed that homeowners who got ...

Honda launches online customer panel through HS&P

04 Dec 2009 | by Jacquie Bowser

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda

The Marketing Profile: Phil York of Renault

03 Nov 2009 | by Alex Brownsell

. 'Renault TV is a great opportunity to explain more of the brand story to those trying to research ...

Renault channel to run on Sky

03 Nov 2009 | by Alex Brownsell

of the brand story to those researching their purchase,' said Renault UK marketing director Phil York ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

in the market. They are happy briefing research agencies and reviewing the results, but miss the fundamental ... share an age range, gender or postcode is relevant only after we first use our market research to show ... 's consciousness, and commit 5%-10% of your marketing budget to research to collect this data on a continual basis ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands...has previously run research to identify the UK's most-loved and most-hated brands, there were many that topped both lists. In fact, our exclusive research from FreshMinds into the responses brands elicit from ... of the research, consumers were asked to name any three brands they loved and three they hated. They were also ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...

APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London

08 Sep 2009

, more people than ever were researching what car to buy online and manufacturers websites, to a degree ... . The arrival of the web had transformed the car buying environment. More people than ever were researching what car to buy online. In fact, by 2007, the Internet was the first source used to research cars. 57 ...

And in the real world... Supermarkets, VAT, Land Rover, ITV and more

10 Aug 2009

and Businesses Research. The report, which signals that the house price crash could well be over, also suggests ...

Brand Health Check: Renault

04 Aug 2009 | by Alex Brownsell

among younger consumers. Remedy Invest in consumer research modes that will allow the brand ...

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