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Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

just unveiled research showing that surprising and delighting customers is the chief factor in creating ... , research director for Brand Genetics and a former consultant at Enterprise LSE, the commercial arm ... , brand advocacy is five times more effective than advertising in prompting purchase. The research ...

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

14 Nov 2007 | by Stephen Foster

research. Nothing seems likely to derail Sainsbury s in the medium term, so Delta Two and Tchenguiz (with ...

Thoroughly modern mothers

23 Oct 2007 | by Jane Bainbridge

-cleaning products and nappies. However, according to research carried out exclusively for Marketing in conjunction ... of criticism in the Mumsnet research, with the exception of Dove. Its real beauty positioning and use ... resented purchase, he says. Our research shows that through our kitsch advertising, the brand has ...

Ten things I wish I'd known 10 years ago

16 Oct 2007 | by Amanda Nottage

of its launch. Consumers in research groups had been asked about pricing, and it was discovered that ... that they get rusty on, such as market research terminology, he claims. We spend time training them ... , that there is no such thing as 100% brand loyalty, and to be careful of research projects and focus groups, because consumers ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

that the junk mail tag is undeserved. But, according to the latest report by Nielsen Media Research ... that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ... insights at Nielsen Media Research. In terms of unopened mail, charities continue to be among the worst ...

Nielsen reports 10% drop in direct mail volumes

24 Sep 2007 | by Robert McLuhan

in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media Research...Matalan 5,939,439 11,206,697 -21% 41% 61 Cancer Research 5,891,901 14,028,809 -36% 38 ... ,748,914 272% 100% 81 World Cancer Research Fund 4,803,804 11,438,154 12% 100% 82 Scotts of Stow ... % Source: Nielsen Media Research, Figures are for 12 months to June 2007; * Virgin Mobile NTL merged ...

Kia picks Microsoft for Frankfurt Motor Show drive

11 Sep 2007 | by Nikki Sandison

provides research, buying and ownership services for car lovers and has over 3.5m unique users. ...

Trade discount growth outstrips rise in adspend

24 Jul 2007 | by Gareth Jones

Additional research from the quarterly survey revealed exclusively to Marketing shows that 53% of FMCG brand owners and 44% of car manufacturers are increasing their level of retail trade discounts. After subtracting the companies that are decreasing such expenditure, the net balance of those ...

RAC hires Virtual Surveys to manage online forum

09 Jul 2007 | by Staff

Research 2.0 Community Platforms product to handle the work, which has a quantitative and qualitative focus ... establishing a research community is access, which in turn leads to social presence, dialogue and debate. ...

Saga and AA to consolidate media within months

25 Jun 2007 | by Daniel Farey-Jones

Media Research. ...

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