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As many advertisers were forced to cut back last year, so media owners probably comforted themselves with the thought that no part of the industry was immune to the effects of the UK's deepest recession since the 30s. However, the latest research shows that digital media have, to some degree ...
models. A report conducted by BofA Merrill Lynch Research suggests that marketing directors should take ... are too low. Regarding the UK market, BofA Merrill Lynch Research challenges a prediction ...
The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...
on TV), the research does, however, underline the enduring power of strong brands. It also serves as a ... of BrandZ. The research shows brands are a valuable asset and, crucially, expresses the success ... .datamonitor.com) and Millward Brown Optimor's own research. Second, it determines the portion of intangible earnings ...
-long history as a surplus of inventory - places to advertise - drives ad rates down. Research conducted ...
P G spent just under 203m on advertising in 2007, to retain the number one spot in Marketing's Top 100 Advertisers. Its FMCG rival Unilever was pushed down into third place by COI Communications, which increased its spend by nearly 9% to just under 150m. According to Nielsen Media Research ...
Brands are still using less direct mail, but the decline in spending on the medium has slowed compared with last year, suggesting that it may be levelling off. Exclusive figures prepared for Marketing by Nielsen Media Research show direct mail spend fell to 1.57bn in the year to June 2008; a decline of 6 ...
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising...: Nielsen Media Research. Tables cannot be republished without prior written permission from Nielsen ... .14%) and Unilever (0.94%). How data is compiled Nielsen Media Research already provides advertising expenditure ...
that the junk mail tag is undeserved. But, according to the latest report by Nielsen Media Research ... that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ... insights at Nielsen Media Research. In terms of unopened mail, charities continue to be among the worst ...
in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media Research...Matalan 5,939,439 11,206,697 -21% 41% 61 Cancer Research 5,891,901 14,028,809 -36% 38 ... ,748,914 272% 100% 81 World Cancer Research Fund 4,803,804 11,438,154 12% 100% 82 Scotts of Stow ... % Source: Nielsen Media Research, Figures are for 12 months to June 2007; * Virgin Mobile NTL merged ...
