Driving to the digital future
23 Nov 2012 | by David Stradling and Ines Nadal
research online before buying. Buying a car is a big decision and people are looking to get as much ...
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Tweets drive buyers to car showrooms, study reveals
15 May 2013 | by Staff
to buying a new car such as book test drive or locate a dealership. Success in part the research says ...
Think BR: Time for automotive brands to get back on course
09 Oct 2012 | by Tim Gosman
Regardless of sector, it s a fundamental truth in marketing that the best brands are those that make an emotional connection with consumers. Even with people's thirst for information and the ability to research thoroughly before making purchases, emotional connections overrule the traditionally ...
Trading places: this week's people moves
24 Aug 2012 | by Daniel Farey-Jones
will take on the combined role of sales and marketing director. ( Marketing ) Brian Bloomer , Research ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...
PistonHeads appoints Dan Trent as editor
20 Oct 2011 | by Matthew Chapman
Trent joins from editorial agency Motoring Research, where he contributed to PistonHeads, as well as other online motoring publications such as MSN Cars. Trent replaces Chris Rosamond, who edited ... will continue to write for the title on a freelance basis. Prior to Motoring Research, Trent was editor ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
Elkington, director of research and strategy at IAB, said: "The shakedown of the recession ...
Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
value for money and technical excellence. Experian s research shows that whilst almost half (44 ...
Nissan creates 'first-ever' Flash-enabled phone app
18 Oct 2010 | by Ben Bold
The Nissan Juke Power-Up app, which has been developed by the research and development arm of French agency Digitas, is available online. Consumers can view it via their phone s browser rather than downloading it from an app store. It is aiming the app at owners of Google Android phones. Android 2 ...
Think BR: The need for brand humility 2010
21 Jun 2010 | by Russ Lidstone
spray, a brand whose 2009 TV ad recently topped TNS Research International's ranking of last year's most ...
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