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The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...
LONDON - Ipsos has acquired Chinese research company B-Thinking, which specialises...research supplier for the automotive sector in China. "We are now in a position to couple the client resources and experienced teams of B-Thinking with Ipsos' expertise in advertising and loyalty research." ...
LONDON - OgilvyOne's Cancer Research UK 'still here' campaign picked up the gold award for Best...As well as scooping the top prize, the campaign also won silvers for Best Use of Outdoor, Best Use of Press and Best Use of Broadcast. The fundraising campaign featured stories of real people who survived cancer thanks to charity-funded research. "Bench" won top honours. Harrison Troughton Wunderman ...
LONDON – Autotrader.co.uk is opening up its database of young affluent males through a new research...Current users of Autotrader.co.uk are 85% male with 54% between the ages of 18-40. A further 75% are professional, senior or middle management and just over half have annual incomes of over £30,000. The new service will be set up so marketers can either pay to survey site users or obtain answers to research ...
