Search results for "Research

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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

research was conducted from 7-11 February 2013 by TNS as part of its twice-weekly OnLineBus omnibus among ...

Diverse, ageing and losing faith: dissecting the British consumer in 2013

of 'Quick Data' The final trend concerns the world of research itself. At a time when everybody ...

Time Inc and Toyota trial content-tailored ad model

The model, dubbed Time Engage, uses data on Time s 130 million readers, married with third-party data from advertisers and research firms to optimise advertising placement across both print and digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...

Majority of UK consumers 'cannot name Olympic sponsors'

the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third

UK will enter recession, suggests consumer confidence index

Research, suggests falling consumer confidence might mean the Government will have to rethink its economic ...

CMOs fail to cope with real-time brand conversations, says IBM

The IBM research found that marketing chiefs from 64 countries and 19 industries recognised a shift in the way they engage with customers, but questioned whether their companies were prepared ... % are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

Sector Insight: Car retail

people purchase. Customers are using the internet as a price-research tool and turning to price ... an estimated 100 car supermarkets in the UK, Carcraft and Cargiant among them. Mintel's research suggests ... as being used as a research tool, the internet is also growing as a shopping channel for cars, albeit still ...

Apple, Sony and M&S 'most defining brands' of today

in the UK today, according to a survey by research agency BritainThinks.

Facebook revealed as most searched-for brand in 2010

Facebook was the most searched-for online brand of 2010, according to research published today

Most viewers claim not to be swayed by product placement

New research from YouGov suggests product placement will not drive brand profile, while 70

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