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Tweets drive buyers to car showrooms, study reveals

15 May 2013 | by Staff

to buying a new car such as book test drive or locate a dealership. Success in part the research says ...

Campaign Viral Chart: Cristiano Ronaldo leads Nike's viral ad hat-trick

25 Jan 2013 | by Ben Hall

9. Microsoft "illumiroom" by Microsoft Research 16,535 shares this week All time: 163 ...

Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral

18 Jan 2013 | by Ben Hall

,236 shares 2. Microsoft "illumiroom" by Microsoft Research 112 ...

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

research online before buying. Buying a car is a big decision and people are looking to get as much ...

Time Inc and Toyota trial content-tailored ad model

21 Nov 2012 | by Ben Bold

The model, dubbed Time Engage, uses data on Time s 130 million readers, married with third-party data from advertisers and research firms to optimise advertising placement across both print and digital titles. The group, which publishes titles including Time, People, Fortune and Sports ...

Auto Trader launches Ignition on tablet

08 Nov 2012 | by Nick Batten

for an engaging and entertaining way to research their next car." The debut issue of Ignition is available ...

Industry view: What is the future of interactive TV advertising?

19 Oct 2012 | by Matthew Chapman

s expectations. We know from our Screen Life research that people actively want to chat, play, discover ...

Campaign Viral Chart: Hollywood boosts shares of top viral ads

05 Oct 2012 | by Ben Hall

and Research in support of Barack Obama, has been shared 492,006 times in the past seven days making...Williams, Betty White and a cast of famous actors and performers star in an ad for St Jude's Research ... and Research 'wake the f*ck up' 492,006 shares this week All time: 605,765 shares ... 5. St. Jude Children's Research Hospital 'Hey Jude' created in-house 51,799 shares this week ...

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

how people want to use your product,' he says. The brand spent much time researching how people ...

Brand Barometer: Social media performance of BMW

17 Aug 2012 | by Gemma Charles

, the brand is one of the more popular Olympic sponsors on social media. This correlates with research from ...

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