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Interactive: Twelve ideas for 2012

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

Aviva fills marketing gap left by Price departure

Aviva has changed the role Price held for 18 months to include responsibility for a new department dedicated to customer research and analysis, and customer data and analytics. Filatotchev currently holds the post of Aviva Life marketing director. Following her new appointment, she will report ...

Royal Mail develops sensory direct mail offer

business Sony DADC. Brand Sense said its own research had found consumers responded to mailings based ... and innovative ways to communicate with their customers, as Brand Sense research shows they increasingly need ...

Cello Group acquires 2CV Limited for £5.4m

LONDON - Cello Group has acquired 2CV Limited, the specialist consumer market research consultancy...The research firm, which was founded in 1996 and recorded a turnover of 5.7m for the last year ... range of clients, as well as a traditional market research and consultancy business. Cello Group said ... with our strategy of building a substantial international research and consulting group. ...

Virtual Surveys names Beaumont as business development director

LONDON - Market research agency Virtual Surveys has appointed Jon Beaumont, the former research.... Beaumont has more than 15 years experience in the market research industry, having begun his career at BMRB International, and held research director positions at WaveMetrix, where he conducted online buzz research studies, and Continental Research. Virtual Surveys said Beaumont would be involved ...

Adventures in Brandcasting

track used in the Levis 501 TV commercials in the 90s. Research by InterContinental shows ... in the hotel lobby or in the washrooms. Well, not yet anyway. As part of the research programme ... of advances in neuroscience and the emerging field of evolutionary psychology, researchers are fast ...

Coupon industry drops mailing levels but redemption increases

to less than 60% in the last year, but levels of redemption have increased to 16%, according to research.

US market research firm ABT bought by TNS

LONDON - TNS has acquired US-based market research company ABT Associates for an undisclosed sum....worked in the market research industry for more than a decade, will become permanent members of the TNS ... of the ABT Associates financial team to build upon the TNS Finance market research offerings and capabilities. ABT Associates, which was founded in 1965, specialises in applying scientific research, consulting ...

Legal & General restarts creative roster review

expenditure was 3.5m, according to Nielsen Media Research. It spent around 400,00 on internet campaigns. ...

US TV industry gets ability to see ad break viewing figures

watched TV during ad breaks thanks to more detailed viewing data to be released by Nielsen Media Research

 

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