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Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

British consumers recommend First Direct, Sony, Saga, 02 and Apple

18 Jun 2010 | by Arif Durrani

, according to research published today (18 June).

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

Market research is attempting to change from an interrogative discipline into one that is more conversational. Instead of asking questions that prove what they already know, canny marketers and their research ... much market research are slow, expensive, and lacking in the sort of insight that would enable them ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

in the market. They are happy briefing research agencies and reviewing the results, but miss the fundamental ... share an age range, gender or postcode is relevant only after we first use our market research to show ... 's consciousness, and commit 5%-10% of your marketing budget to research to collect this data on a continual basis ...

Market Research League Table 2009

11 Sep 2009 | by Mary Cowlett

The industry appears resilient, but a deeper look shows that research companies face some...At first glance, this year's market research league table indicates that the industry is living up to the received wisdom that research always survives a recession. While 2008 may have been tough for some ... .2% in 2008, to an estimated total of 2.1bn, according to the annual survey of the UK research market ...

How to make your research budget leaner

11 Aug 2009 | by Duncan McCallum

Making your research budget stretch further in a recession is easier said than done...s knowledge. To overcome this, we have set up client research libraries , where a simple search facility ... to a meeting; use it to make sure your research will be as focused as possible. Review the proposed ... with purchasing cheap research. If you look for cheap research, that is exactly what you will get. Duncan ...

Sector Insight: Motor insurance

28 Jul 2009 | by Jane Bainbridge

-quarters of drivers shop around before renewing their policy, according to research by Ipsos/MORI, and almost half get ...

EMB hires fastMAP for motor insurance task

27 Jul 2009 | by Sarah Crawley-Boevey

LONDON - EMB, an insurance consultancy, has hired research experts CCB fastMAP to conduct a long...The research, conducted this month, will show if people's opinions have changed since a similar survey by fastMAP was run in December, and if so how. Ian Liddicoat, EMB marketing sciences director ... generate pricing and business models for insurers, and would complement their research programmes. He said ...

Harris Interactive calls on Marc Levin for legal counsel role

03 Apr 2009 | by Dan Leahul

NEW YORK - Global custom market research firm Harris Interactive has appointed Marc Levin as senior...of the market research industry has joined us. "I have seen Marc in action. He will be a great addition to our ...

YouGov launches recession tracker portal

05 Feb 2009 | by Jacquie Bowser

LONDON - Market research firm YouGov has launched a website called The Recession Tracker, which

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