30 May 1997
| by STEVE BEVAN
increasing strategic marketing
consultancy role in addition to its syndicated research services. Handel...The Henley Centre has hired Handel Communications in a bid to
create a greater awareness of its increasing strategic marketing
consultancy role in addition to its syndicated research services. Handel
(which also handles PR for another WPP subsidiary, Research
International) won the account, thought ...
23 May 1997
| by JEMIMAH BAILEY
in the Yorkshire Publicity Awards earlier this month.
The campaign, which was based on research which showed...In-house PR staff at customer services agency Ventura won the prize
for best campaign in the Yorkshire Publicity Awards earlier this month.
The campaign, which was based on research which showed the hidden costs
to business of poor customer service, is said to have created 554 sales
leads.
...
02 May 1997
| by JEMIMAH BAILEY
of Management, which has raised pounds
500,000 for a new research and teaching unit....of Management, which has raised pounds
500,000 for a new research and teaching unit.
With support from ...
mistakes.
Long term plans for the new research and teaching unit include the
integration ...
last year
with the idea of setting up the unit.
The key principle is to combine research ...