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FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

in the media relations campaign. Research carried out by Harris Research among Surrey businesses after ...

Shandwick steps up evaluation offering

Shandwick International has joined with market researcher MORI International to launch a worldwide...Shandwick International has joined with market researcher MORI International to launch a ... to help to plan and test the effectiveness of PR campaigns using qualitative research, as well as media analysis. MORI-owned evaluation company Test Research will operate the system in the UK ...

FOCUS: CHANGE MANAGEMENT - Keys to a perfect business marriage/Mergers and acquisitions can leave existing staff concerned about culture clashes and job security. Change management can help to alleviate problems, often before they arise. Sue Beenstock rep

Chace, director of recruitment agency The Works and director of strategic research consultants AMR ...

ALL THE PRESIDENT’S MEN: The men behind the victories of Bill Clinton and Tony Blair, are now offering their winning strategies to the UK corporate world. Jemimah Bailey reports

Stan Greenberg and Labour pollster Philip Gould. NOP, the research group which already handles opinion research for the Labour Party, will hold the final 25 per cent of the newly formed consultancy ... is right to apply the same modernisation techniques to the corporate world. Using their research ...

AGENCY REPORT: The guide to public relations consultancies 1997 - Evidence of success/This year’s Report reveals that consultancy standards are rising fast across the board, as Kate Nicholas reports

of quality. It is also important to remember that no matter how exhaustive the research, it can only ...

Analysis: Evaluation - Public relations people stand up to be counted

they need more sophisticated evaluation. ICO s research has resulted in the publication of a booklet ... by sophisticated clients says Dr Walter Lindenmann, senior vice-president and director of research at Ketchum New ... evaluation techniques and market research can be employed to determine the effectiveness ...

Webber plans to create new brand for MSF

Blunkett. The union is currently interviewing for the head of research post and Webber s redefined ...

FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar

by market research company Total Research which last month produced the UK Corporate Hospitality Report ... of entertaining. Total Research marketing director, David Dower, says: Just over a third ...

Grandfield makes successful bid for Taylor Nelson AGB

Taylor Nelson and AGB in 1992, the market research company has been expanding its product range ... of the Market Research Bureau of Ireland, and in May this year bought media research company Gallup A ...

CAMPAIGNS: Post Office puts its workers first - Internal Communications

of the organisation as a whole. To provide straight answers to straight questions. Tactics Research ... will be the results of Cooper s qualitative how was it for your? research. Client: The Post Office PR ...

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