12 Dec 1997
| by ROBERT GRAY
in the media relations campaign.
Research carried out by Harris Research among Surrey businesses after ...
05 Dec 1997
| by JULIETTE GARSIDE
Shandwick International has joined with market researcher MORI
International to launch a worldwide...Shandwick International has joined with market researcher MORI
International to launch a ...
to help to plan and test the effectiveness of PR campaigns using
qualitative research, as well as media analysis.
MORI-owned evaluation company Test Research will operate the system in
the UK ...
05 Dec 1997
| by SUE BEENSTOCK
Chace, director of recruitment agency The
Works and director of strategic research consultants AMR ...
21 Nov 1997
| by JEMIMAH BAILEY
Stan Greenberg
and Labour pollster Philip Gould. NOP, the research group which already
handles opinion research for the Labour Party, will hold the final 25
per cent of the newly formed consultancy ...
is right to
apply the same modernisation techniques to the corporate world. Using
their research ...
21 Nov 1997
| by KATE NICHOLAS
of quality. It is also important to remember that no matter how
exhaustive the research, it can only ...
31 Oct 1997
| by IAN DARBY
they
need more sophisticated evaluation.
ICO s research has resulted in the publication of a booklet ...
by
sophisticated clients says Dr Walter Lindenmann, senior vice-president
and director of research at Ketchum New ...
evaluation techniques and market research can be employed to determine
the effectiveness ...
24 Oct 1997
| by JEMIMAH BAILEY
Blunkett.
The union is currently interviewing for the head of research post and
Webber s redefined ...
24 Oct 1997
| by MARY COWLETT
by market research
company Total Research which last month produced the UK Corporate
Hospitality Report ...
of entertaining.
Total Research marketing director, David Dower, says: Just over a third ...
26 Sep 1997
| by JEMIMAH BAILEY
Taylor Nelson and AGB in 1992, the market
research company has been expanding its product range ...
of the Market Research
Bureau of Ireland, and in May this year bought media research company
Gallup A ...
26 Sep 1997
| by POPPY BRECH
of the organisation
as a whole. To provide straight answers to straight questions.
Tactics
Research ...
will be the results of Cooper s
qualitative how was it for your? research.
Client: The Post Office
PR ...