Toshiba 'light, lighter' by Grey London
26 Feb 2009
in research and development. Directed by Johnny Hardstaff, the campaign comprises three executions; a 60 ...
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US Army
26 Feb 2009
The campaign, the result of extensive research, was the first change to the US Army's advertising in more than 20 years. Featuring real soldiers it's designed to appeal to modern youth, highlighting Army values and unity. The soldier explains about his role as well as the routine exercises where equipment ...
Samaritans 'Winter Campaign' by Lunar BBDO
26 Feb 2009
In its winter campaign the Samaritans is targeting 16 to 24-year-olds who may find it difficult to talk about their feelings. Research carried out by the charity recently revealed that this age group generally turns to their friends for advice on most problems, but fear talking to their peers about deep ...
BT 'broadband security' by Agency.com
26 Feb 2009
With the financial cost of identity theft topping £1.7bn a year, BT has launched a new online campaign, created by Agency.com, to raise awareness of internet-related identity crime. BT's own research reveals that nearly one in 10 PC users has been a victim of online fraud, and this series of banners ...
Audi R8 'godfather' by Venables Bell & partners
26 Feb 2009
, according to Nielsen Media Research. Nielsen said that a total of 148.3m watched at least some part ...
Danish Bacon 'shhhh' by WCRS
26 Feb 2009
food. Research supporting the campaign indicates that 42% of all bacon is eaten as a sandwich and 60 ...
Wrigley's 'dry spell' by Bray Leino
26 Feb 2009
The new TV advert is aimed at the late teen audience and introduces the consumer to the Dry Spell Institute -- a fictional place dedicated to researching treatments for people experiencing dry spells . A breakthrough by the resident professor shows that the power of fresh breath can help people ...
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