Search results for "Research

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US election: myths and truths

05 Dec 2012

favour: Oprah Winfrey by her support; Donald Trump by his lack of it. The Obama team s giant research ...

Roundtable Discussion - Integration for all

04 Dec 2012 | by Stuart Derrick

department. However, research by the University of Northampton into the stature of marketing has revealed a ...

Integration demands effort from everyone

03 Dec 2012 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School

research into IMC concentrates on the agency-side of the business, we had to do something new. Agencies ... research by the IPA suggests that it is necessary for either the client or one agency to be the leader ...

Roundtable Discussion - Plotting the integration journey

03 Dec 2012 | by Stuart Derrick

with customers. That's the differentiation.' With integration now covering all parts of the business, research ...

Multiple touchpoints demand smart thinking

03 Dec 2012 | by Chris Sloane, Ohal

good thing. Numerous pieces of research have indicated that the impact of running a campaign across ...

Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

others will spend three months researching online and speaking to friends. As they get closer to purchase ...

Do you know the Family CEO?

28 Nov 2012

Exclusive research by IPC Media demonstrates the considerable purchasing influence, power...Earlier this year, publisher IPC Media began a long-term project to redefine and research ... six months on an in-depth research project to discover more about this demographic. The company ... and behaviour relevant to their brands. The research was conducted among more than 2000 women, via SeeMe ...

Why making sense makes perfect sense

28 Nov 2012 | by Remco Marinus, Lemz

for meaning Global research by the Lemz founder Mark Woerde (together with Columbia University in New York ... . As it turned out, the Dutch were feeling disjointed from their communities. Research showed that 77 per cent ...

Champions of Design: TAG Heuer

28 Nov 2012 | by Staff

, which it describes as 'revolutionary'. The brand's research and development arm, where workers ...

Don't call me a housewife

22 Nov 2012

IPC Media's GenerationYnot! research project has redefined women aged 40-plus as the 'Family CEO...Media began a long-term project to research and redefine the demographic it has named GenerationYnot ... -depth research project to discover more about this group. It has adopted the term "Family CEO" to more accurately ... very differ- ent ideas about how to go about it. The changing nature of family The research ...

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