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Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

also show consumers are researching offline for online purchases when grocery shopping, in the same way as clothing. 'From our analysis, 36% of grocery transactions are researched online beforehand. It's higher ... or video on-site. Maybe they are researching offline shopping. All the data is there, but you have ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

connect networks of people around the research and purchase process. Two examples of brands ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

greatly exaggerated. According to recent Forrester research, European teenagers (of all people) watch more ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

is randomised experimentation, where researchers hone in on the impact of a particular variable. In one test ...

 

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