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Creative business rankings

14 Nov 2012

16th November. Mother has captured Caner Research UK's Race for Life account.

Winners and losers: Marketing's Digital Agency Leagues 2012

31 Oct 2012 | by Kim Benjamin

% viral. Clients include Research in Motion, The Carphone Warehouse, BSkyB. www.table19.co ...

Festivities hone competitive edge

15 Aug 2012 | by Kim Benjamin

research, which would make it easier to convince senior management of the efficacy of experiential ... exposed to other brand activity, apart from experiential,' he says. 'Comparing results from research ... impact of the activity.' Research isn't just important during the live phase of the campaign, as iD ...

Top 100 creative agencies 2012

26 Mar 2012 | by Bob Willott

agency Rapp commissioned nationwide research that looked at consumer views and behaviours before and after the review. The research showed that the more affluent were being impacted as well as the young ... Hilton, says. Rapp's research revealed how consumers were reacting to the cuts - and the sectors ...

Digital Leagues 2011

26 Oct 2011 | by Kim Benjamin

Pottermore, Sony, Research In Motion. www.think.eu Brave Founded 1998. Privately owned. Managing director ... /build, 5% mobile, 20% eCRM, 5% email, 10% ads, 10% search. Clients include Research in Motion, The Carphone ...

Sponsorship Leagues 2011

10 Oct 2011 | by Kim Benjamin

% programme creation, 30% research/evaluation. Clients include BP, RBS Group, Google. Member ESA. www ... executive Mark Fawcett. 94% sponsorship integration, 4% event management, 2% research. Clients include L ... , Cancer Research. Member ESA. www.generatesponsorship.com The Sports Business Founded 1995 ...

Market research leagues 2011

20 Sep 2011 | by Kim Benjamin

Behavioural economics is changing the way that market research agencies do business, with more UK...is BE turning traditional market research methods on their head? Rory Sutherland, vice-chairman of Ogilvy UK, the ad agency sister of research firm TNS, is a former president of the IPA. Under Sutherland, the body carried out research showing that emotional advertising has a higher return on investment than rational ...

Biggest brands: Top 100 online advertisers 2011

22 Mar 2011 | by Adam Wood

of social media is not registered in the Nielsen figures. IAB research has found that advertising ... 's still a lot of research that needs to be done, but the caution with which they are spending online is built on a reasonable research question.' The catch is that research requires data, which in turn ...

Digital Leagues 2010

20 Oct 2010 | by Kim Benjamin

for all of the so-called 'traditional' disciplines, such as PR, research, advertising, experiential ... % other. Clients include BUPA, BBC, Research In Motion. www.think.eu Jeffries Parsons Myers Harvey ... , Research in Motion, William Grant Sons. www.jpmh.co.uk. Collective ...

Sponsorship Leagues 2010

06 Oct 2010 | by Ed Kemp

for the modern world where brands need to engage, but brands don't spend enough on research, and stakeholders ... % event management, 40% programme creation, 30% research/evaluation. Clients include BP, RBS Group, Google ...

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