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Building the Matrix: A Case Study in Teamwork Among Strategic Planners and Market Researchers.
01 Jan 1900 | by Carol K. Galvin, Bernardette Delamar, Luis H. Rodriguez, NOP
Researchers were able to blend their roles together with those of the strategic planners and were...gathered in a large segmentation research project to the strategic planning process at Lotus Software Division of IBM Corporation. Researchers were able to blend their roles together with those of the strategic planners and were thereby able to enhance the value of research to the business. The case study ...
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