01 Jan 1900
| by Carol K. Galvin, Bernardette Delamar, Luis H. Rodriguez, NOP
Researchers were able to blend their roles together with those of the strategic planners and were...gathered in a large segmentation research project to the strategic planning process at Lotus Software Division of IBM Corporation. Researchers were able to blend their roles together with those of the strategic planners and were thereby able to enhance the value of research to the business. The case study ...
01 Jan 1900
| by Larry Oakner
And in truth, this isn't really a book for people in mainstream advertising. It's a very affectionate and thoroughly researched chronicle of some of the great campaigns from the last 50 years ...
is like telly really. We learn that some of the great radio campaigns bombed in early research, that is ...
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