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Raymond Snoddy on media: Let your good reputation precede you

described by Jo Rigby, research and systems director at Omnicom Media Group, who says: 'Epinions can travel ...

Opinion: The Marketing Society Forum - How can marketers control their brand in the age of web 2.0?

depending on the mindset of an individual and the social content of any group. Our research has found ... consumers was delayed and sporadic - via market research, for instance - there was perhaps an illusion ...

Andrew Walmsley on digital: World Internet Day was worth missing

, and research their genealogy using publicly accessible census and registrar data. A medium that started ...

Andrew Walmsley on digital: Account for navigators or pay the price

the people who search directly for a brand name aren't really searching at all. Nielsen research tells us ...

There's more to search than Google

. But search engines themselves are more important in the research phase; before making a purchase, many people ...

Grow your business by signing offline customers up to email

with you. The statistics speak for themselves. For example, DMA research found that customers who buy ... way to do this. Email works; in fact research from the DMA shows that email is significantly more cost ... the Web, phone, mail and face-to-face customer interactions, which, according to Forrester Research ...

 

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