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Helen Edwards: E-commerce feels wrong in the ritual of giving

In a recent piece of informal research - look, I asked a few people - the discovery was made...research was sketchy, non-robust, non-triangulated and, well, downright suspect on all accepted ... I plunder most weeks. It is always thoroughly researched, peer-reviewed and clearly referenced, yet ...

Think BR: Brands get closer to customers by opening up new channels

experience is excellent." A recent survey of 50 major European brands by research company Coleman Parkes ... are pushing ahead, determined to face the possible consequences as and when they arise. The research shows ... . In the research, a number of brands cited the importance of having in-house teams for sales pushes, while most ...

Andrew Walmsley on Digital: Still playing discount chicken

on with it. Second, shoppers have become less impulsive. They spend lots of time researching stuff and ...

Think BR: The ultimate online shopping experience? It's just a few clicks away...

online. They will often use the website to research and shortlist before shopping. When they cannot ...

Andrew Walmsley on Digital: Losing cash on delivery

/security issues' (25%). Last month, Verdict Research published its 'UK e-retail 2009' report. While it predicted a ... . However, in ethnographic research conducted by Generator over the past two years, another picture has ... , the way these charges are presented is crucial. Specifically noted time and again in research sessions ...

Andrew Walmsley on Digital: overuse of online discount vouchers

In the past 12 months, online searches for discount vouchers grew 133% and visits to voucher websites rose 45%, according to research from Hitwise. Consumer blog Tracey's Thrifty Tips reveals how its author is learning to be patient, by holding off buying what she describes as 'One Item That Will Change ...

Opinion: The fears which still blight online retailing

research has revealed that there are six myths preventing some of the biggest names in the high street from ...

Andrew Walmsley on digital: Web should be in the lap of luxury

is expected to double in the next three years. In Japan, Ledbury Research reports that 39% of high earners ...

 

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