Search results for "Research

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Think BR: Transforming mobile perception into proven business strategy

refinement and optimisation is even more critical for the mobile market than traditional web. While research ...

Think BR: Reaching the multi-device Consumer

offers and information from brands. Indeed, according to recent research on social login , as many ...

Think BR: Why mobile is the next big super power

research shows that it in fact encourages more engaged, enhanced TV viewing, including during ad breaks ... (which is hotly anticipated) it s clear that this technology has arrived. Our own NFC research has ...

Think BR: Push vs pull - why search isn't going anywhere

to work even now - to varying degrees. Research was of course conducted; advertising wasn t and isn ...

Helen Edwards: E-commerce feels wrong in the ritual of giving

In a recent piece of informal research - look, I asked a few people - the discovery was made...research was sketchy, non-robust, non-triangulated and, well, downright suspect on all accepted ... I plunder most weeks. It is always thoroughly researched, peer-reviewed and clearly referenced, yet ...

Think BR: How to solve a problem like mobile

was the explanation for 34% - but the biggest problem shown from our research was that the ads were "too distorted ...

Think BR: Brands need to wise up fast to how they look on tablets

research shows customers have specific expectations when 'trowsing', which if properly addressed can create ... of their perceptions and experience. Our recent mobile customer satisfaction research reveals expectations ...

Think BR: Advertising in an online audio environment

research to assess what the issues are in relation to consumer acceptance of advertising in this space ... of the research have been compiled in a new report Advertising in an Online Audio Environment - The Consumer ... . What was clear from the event - and from the IAB s research - is that consumption of digital audio ...

Think BR: The difficulties in developing social media metrics

to understand the value of an engaged fan - important research - still acknowledges that there are problems ...

Think BR: Marketers need to get with the IT crowd

, a team of researchers at the national Institute for Physiological Sciences in Aichi, Japan, mapped ...

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