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Think BR: Redefining ability

In 1949 Dr Timothy Nugent started the American National Wheelchair Basketball Association. In the same year he also started a research program at the University of Illinois that led to the first ... interaction expert with 30 years of research to his name. In doing so we're hoping to get a deep insight ...

Think BR: Appealing to kids and selling to parents

. For those with a background in research, all the opinions contained within that social media content is a marketer's dream. Having said that, social media research is still in its early stages of development ... media user, based on the content they typically produce. This allows the researcher to include ...

Think BR: Customer understanding? Just ask

customers to the site is not enough. Recent independent research commissioned by Janrain revealed ... to independent research commissioned by Janrain - and ask the reader to share the profile information. When ...

Think BR: What does Generation Social want from TV?

, referenced Upstream research in the US showing that 66% of this group reject digital advertising, and a third ...

Think BR: Facebook engagement is more than just clicks

of entries, but high engagement rates do not always translate to earned media. Wildfire s research has ...

Think BR: Playing with gamification can help promotional marketers win big

gaming was once associated with younger men, recent ICM research revealed that 42% of British women over ... for gaming site GameHouse by research company NewZoo found that 9% more people are gaming than a year ago and spending 19% more of their free time playing online. The research also demonstrated the impact ...

Think BR: Brands get closer to customers by opening up new channels

experience is excellent." A recent survey of 50 major European brands by research company Coleman Parkes ... are pushing ahead, determined to face the possible consequences as and when they arise. The research shows ... . In the research, a number of brands cited the importance of having in-house teams for sales pushes, while most ...

Think BR: Can viral make my media plan sick?

of an ad going viral? According to research we ve done in the UK and US, enjoyment, and in particular ...

Think BR: Opt-in to an opt-out audience

, research has shown that excessive marketing can even turn consumers against a brand, making them less ...

Think BR: Don't twist the numbers

launch, the effects of a campaign or an adverse event. From our perspective as a market research ... on top of traditional survey research such as a brand health tracker, which can validate the results ...

 

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