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Leader: What did we learn about reputation?

08 Dec 2005 | by Daniel Rogers

and stakeholders. But Factiva's research, added to our reputation monitor this year, shows that Britain's top ...

Anthony Hilton: Media trivia masks business problems

01 Dec 2005 | by Anthony Hilton

that matters much less than company strategy, research and development, innovation, threats, succession ...

Anthony Hilton: Basham to trigger small-cap revival

24 Nov 2005 | by Anthony Hilton

, producing research on the hundreds of smaller companies neglected by the analysts at the big firms because ... companies themselves to finance the research. It sounds odd, but is no different in principle ... paying them to conduct research and make an assessment. Anyway, the point is that this week Basham made ...

Gender pay gap must be tackled properly

18 Nov 2005

I was shocked at the extent to which, according to CIPR research, women are underpaid and men under...Too many within the industry dismiss this as a peripheral issue that could be solved if women were more assertive in salary negotiations. I actually heard an industry leader say as much at the CIPR conference last week. Equal Opportunities Commission research shows pay gaps are caused ...

Don't underestimate our potato campaign

18 Nov 2005

But she is cynical about the reach of our campaign. The quoted 49 per cent of adults reached is based on Metrica research and takes into account cross-readership, not just the aggregation of readership figures. Caroline Kinsey, company director, CirKle Communications. ...

That people person may be your next boss

18 Nov 2005 | by Kate Nicholas, kate.nicholas@haynet.com

Metropolitan University. Kelly had undertaken a major research project to isolate the attributes that make ... to Kelly's recent research into NHS comms. Granted, there are light years between thinking you want ... the research 'creativity' didn't even register on the radar. ...

Why politicians should curb announcements

10 Nov 2005 | by Ben Page

sophisticated, healthy scepticism of government motives. There is some sign of that in our new research ... decade ago. We have seen this throughout our research, and it is a result of the focus placed on spin ... sometimes, not more. Ben Page is Chair of the Ipsos MORI Social Research Institute. MORI's latest report ...

Opinion: Sit back and relax, it’s only the apocalypse

20 Oct 2005 | by Kate Nicholas

In fact, according to a survey unveiled this week by market research think-tank The Future Foundation, we are so preoccupied by the trivia of celebrities that nearly half of the population do not mind if anti-terror legislation erodes our civil liberties. Which may go some way towards explaining the unique ...

The wrong kind of blockbuster for pharmas

16 Sep 2005 | by Kate Nicholas

. Moreover, Le Carre claims to have used experience gained as a spy to research the story, and at the end ...

Opinion: Methods for proving our worth still elude

12 Aug 2005 | by Kate Nicholas, kate.nicholas@haynet.com

nearly a decade ago as part of PRWeek's Proof Campaign to encourage investment in research and evaluation....Research and Evaluation Toolkit. We suggested the idea of bringing other marketing disciplines on board ... and marketing directors might be so good as to share their research with PR departments and agencies to enable ... , sales promotion and advertising. Critically, research for the guide found that evaluation is seen as a ...

 

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