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Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad

24 Jan 2013 | by Lucy Jameson, chief strategy officer, Grey London

Adwatch research was conducted from 11-14 January 2013 by TNS as part of its twice-weekly OnLineBus ...

Helen Edwards: TripAdvisor and the beginning of the end for UGC

22 Aug 2012 | by Helen Edwards

knowledgeable, better-written and researched reviews from accountable sources. Expertise and editing come ...

Helen Edwards: When bad press comes good

04 Jul 2012 | by Helen Edwards

Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

'Flawsome' brands will win battle for consumers' hearts

20 Apr 2012 | by Nicola Clark

or experience cannot be guaranteed. According to research from Trendwatching.com, consumers not only recognise ... % of brands ceased to exist, according to Havas Media research. It is vital to embrace honesty in your organisation and in research, understanding how your employees and customers really view your brand. - Own ...

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

the most out of marketing activity. Recent research into weather and its impact on consumer behavior has ...

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...

Opinion: The Marketing Society Forum - Is TUI making a mistake by getting rid of its late-offer window displays?

08 Sep 2010 | by Staff

, there is nothing to compare with the web. Many customers do their holiday research online, then some will call ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

. The snag: new research is casting doubt on what the right answer should be. Let's go back to a time ... few key considerations. In fact, research by Gerd Gigerenzer at the Max Planck Institute for Human ...

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

spray, a brand whose 2009 TV ad recently topped TNS Research International's ranking of last year's most ...

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