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If we want to have great ideas, it's time we started talking about depression

07 May 2013 | by Nicola Carter

produce an ad that could be accused of trivialising depression; research shows that our industry among ...

Creativity training...what does it actually mean?

02 May 2013 | by Jim Lusty

definitions of art and music and ultimately devalues its merit in other areas of life. Research has found ...

Never mind big data, what we need in media is data that speaks the same language

25 Apr 2013 | by Sue Unerman

Media research may be improving in accuracy in silos but, overall, we are building the Tower...s the state of our own media research translation? Our head of business science, Jane Christian, said recently ...

On the Campaign couch

25 Apr 2013 | by Jeremy Bullmore

workaday research) is no more than a starting point. Different people will take the same starting point ...

Journalism is changing from how we're reading to how much we're reading

25 Apr 2013 | by Russell Davies

the ground, and now it s publishing regularly. One high-quality, well-researched, properly edited, long ...

A view from the bottom

11 Apr 2013 | by Alexandra Shetcliffe

, client meetings, researching, drinks and, of course, the usual office banter.

There is nothing weird about questioning your marketing assumptions

11 Apr 2013 | by Russell Davies

to be universal are, in fact, highly cultural This is an example of an effect first described in a research paper a couple of years ago. Most social science research is conducted using the WEIRD system (Western ...

Helen Edwards: the strategic value of ethnography

01 Apr 2013 | by Helen Edwards

the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish.... Research, by definition, seeks to illuminate some unknown. Yet much of what is conducted in the name ... offer runs that deep. Consumer research is commissioned, in other words, by people who live ... research budget will need to be sanctioned. It could be that the answer is a raised eyebrow and a shrug ...

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

functions, business challenges, product categories and geographies. Decision time Recent research ...

"Decoded" by Phil Barden

01 Apr 2013 | by Rory Sutherland

the book. 1. We don't know how we decide. In alarming news for much market research, it seems we ...

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