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Arif Durrani: Could an embattled Guardian resurrect Project Alesia?

, research is guarded and partisan strategies are constructed and distorted around party lines: So ...

Arif Durrani: Facebook ads still have much to prove

from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling...to look at that and say, where s the return? ." Facebook will be hoping the latest research from ... to the case study. The research specialist does add anecdotally, "comScore has conducted thousands ...

OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?

. YES - Neil Mortensen, research director, OPera The first and most important thing to note ... an unrivalled gold standard measurement for the future. YES - Andrew McIntosh, research director, IDS ... , by trusted research companies, commissioned by an independent body formed by the competing interests ...

Carping about online's success ignores the bigger picture

of research have been commissioned to prove the special combination effect of online and radio, and online ...

Real-time planning is vital to change consumer behaviour

Welcome to the world of real-time planning. Planning has been based on research and insight.... For instance, one of our clients has abandoned time-consuming advertising research in favour of testing ... is concerned, it's a big improve ment on waiting months for a research debrief. Meanwhile, planners can find ...

Follow these five easy rules to build brand communication

Caucus, "where social networking meets market research". It's like overhearing what your friends really ...

Brand image must match up to the product experience

the phone when you call it, except via an automated system. And once you start researching holiday ...

You're smarter without a BlackBerry

and reading these can waste up to three or four hours of a working week. Furthermore, researchers at King ...

Does the outdoor trading model have to change?

, it has also invested in the audience research that could support a move from trading on a cost ...

Is NRS data key to media planning/buying decisions?

robust piece of audience measurement media research data. As a tool, even with some variances, the NRS ... are put together. There is a need for better training in how to use the research effectively ...

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