Think BR: Can viral make my media plan sick?
28 Jun 2012 | by Tara Beard-Knowland
of an ad going viral? According to research we ve done in the UK and US, enjoyment, and in particular ...
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Think BR: Collaboration is key to media evolution
10 Sep 2012 | by Kate Miltner
presentations as well. Researcher and ethnographer Tricia Wang illustrated how the problem of childhood ...
Think BR: Reasons to be proud of online video
15 Apr 2011 | by Jimmy Maymann
proof. Every media channel is built upon a body of research, and as a maturing industry we are still ...
Think BR: In the digital world, 'test and learn' strategies are crucial
11 Oct 2010 | by Christian Schmalzl
. They will also have to demonstrate their faith in their platform by offering research that will prove whether ...
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