Search results for "Research

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Think BR: Reaching the multi-device Consumer

14 Jan 2013 | by Russell Loarridge

offers and information from brands. Indeed, according to recent research on social login , as many ...

Think BR: The difficulties in developing social media metrics

09 Nov 2012 | by Steve Richards

to understand the value of an engaged fan - important research - still acknowledges that there are problems ...

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

ve come already. Ipsos research into the youth market recently made me pause for thought. It noted ...

Think BR: Leveraging the social media paradox

17 Oct 2012 | by Phil Shaw

their evangelism and advocacy to others. How? At Ipsos ASI Digital, our research has identified three ways ...

Think BR: Achieving social media success

07 Sep 2012 | by Ines Nadal

is now stronger than ever, writes Ines Nadal, research manager, Ipsos ASI..... Start planning your social media marathon now. Ines Nadal, research manager, Ipsos ASI ...

Think BR: Appealing to kids and selling to parents

01 Aug 2012 | by James Withey

. For those with a background in research, all the opinions contained within that social media content is a marketer's dream. Having said that, social media research is still in its early stages of development ... media user, based on the content they typically produce. This allows the researcher to include ...

Think BR: Customer understanding? Just ask

27 Jul 2012 | by Richard Parboo

customers to the site is not enough. Recent independent research commissioned by Janrain revealed ... to independent research commissioned by Janrain - and ask the reader to share the profile information. When ...

Think BR: What does Generation Social want from TV?

10 Jul 2012 | by Luke Hammersley

, referenced Upstream research in the US showing that 66% of this group reject digital advertising, and a third ...

Think BR: Facebook engagement is more than just clicks

06 Jul 2012 | by Victoria Ransom

of entries, but high engagement rates do not always translate to earned media. Wildfire s research has ...

Think BR: Opt-in to an opt-out audience

27 Jun 2012 | by René Rechtman

, research has shown that excessive marketing can even turn consumers against a brand, making them less ...

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