Search results for "Research

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Think BR: DMA 2012 - learning what to do with the biggest data

26 Oct 2012 | by Louisa Osmond

initiative called Data Driven Marketing Institute - DDMI. The focus will lie heavily on consumer research ...

Think BR: From gut instinct and guesswork towards rational marketing

24 Oct 2012 | by Glenn Granger

to profits is revealed in research conducted last year into the effect data-driven decision making has ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

research tool, better known as the internet. Take, for example, Peugeot s Let Your Body Drive campaign ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

of people. Liquid business depends on live, liquid research and insight - Your research department may ...

Think BR: Lazy metrics

19 Jan 2012 | by Simon Steel

, the product or service is tested and scrutinised - marketers do their homework, commission research ...

Keep public onside amid opt-out countdown

10 Nov 2011 | by Daniel Farey-Jones

was following her around the internet, and research Decipher conducted among internet users in April ...

Mark Ritson on Branding: Heinz meanz business

03 Nov 2009 | by Mark Ritson

, have been jettisoned. The resulting slender portfolio allows Heinz to focus marketing and research ...

Is regional tourism marketing in need of an overhaul?

15 Apr 2009 | by staff

Normal 0 Yes Simon Thompson, European managing director, Lastminute.com From our consumer research, we know there is an enormous opportunity for individual destinations or attractions to have their unique proposition, tone of voice and, therefore, brand. We are midway through executing a ...

Mark Ritson on Branding: Freshly squeezed

14 Apr 2009

has its place in consumer goods, and that place is anchored by a short chain to the market research ...

Opinion: What techniques can brands use to reach a female audience?

24 Oct 2008 | by Becky McOwen-Wilson

searching through listings in newspapers and magazines for something suitable. Research was also conducted ...

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