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Getting the best from budgets in belt-tightening 2008

21 Dec 2007

for the third year in a row according to our latest research. Meanwhile, internet usage continues to grow ... . Our research has found that integrating digital advertising with direct mail campaigns can increase ...

Advertising that stays at the forefront of consumers' minds

20 Dec 2007

Research Company, and author of the newly released book, Gimme! The Human Nature of Successful Marketing ...

Direct mail: Top 100 direct mailers

19 Dec 2007

,944,822 14,154,802 60 41 Matalan 5,939,439 11,206,697 61 30 Cancer Research ... ,642,750 80 - ADA 4,839,145 10,748,914 81 - World Cancer Research Fund ... Research UK 47.67 52.33 -36 38 62 - HFS ...

Adwatch of the Year: The work that worked 2007

19 Dec 2007

for details of how the table was compiled. *Nielsen Media Research data for the period Nov 2006-Oct 2007 ... toppings, including berries, honey and yoghurt (30") *Nielsen Media Research data for the period Nov ... ' recall, it decided to research commercials a few weeks after they first go on air. How it works ...

Online advertising: Top 100 online advertisers

19 Dec 2007

merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 Tables cannot be republished without prior written permission from Nielsen Media Research Source: Nielsen Media Research * Personal Loan Express and e-loanshop.com promote themselves separately despite ...

Power 100

19 Dec 2007

United FC (left in August) 94 New Anthony Newman Cancer Research UK ...

Brands: Brands we love ..

19 Dec 2007

.7 15.4 46.9 19 (41) Cancer Research UK 18.6 40.8 59.2 41 ...

Biggest advertisers: Top 100 advertisers

19 Dec 2007

February 2007, supplied by Nielsen Media Research NOTE: 2005 rankings may be different from last year ...

Campaign Annual 2007: Top 10 Direct Mail Campaigns

14 Dec 2007

1. CANCER RESEARCH UK, 'SMOKE IS POISON' TANKER

Campaign Annual 2007: That was the year that was - Adland's 2007

14 Dec 2007 | by John Tylee

for more, whether it be food, alcohol, or who knows what." It became clear that research would play a ... the headline-grabbing, but frequently spurious research by lobbyists without some robust analysis of its own. But research costs serious money - and that presented Baroness Peta Buscombe, the Advertising Association ...

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