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AGENCY 2003: Market Research Agency of the Year - Best of the rest

18 Dec 2003

It's been another testing 12 months for the market research industry, and next year promises little...became president of three Kantar insight companies, while Research International appointed two global ... their appointments made a difference to the WPP research companies? Given that they are covered by Sarbanes-Oxley restrictions we'll have to wait for their annual reports, but the signs are optimistic. Research International ...

2003: The year in review

12 Dec 2003 | by Joe Lepper

Research. His decision to raise his profile in such a way increased speculation that he would step down ...

CRISIS MANAGEMENT: Ready For Action

28 Nov 2003 | by Adam Hill

), by KRC Research, revealed that less than half (32 per cent) of public sector PROs said they felt 'very ...

Wapping hard man shows charming side to boost Metro

27 Nov 2003

marketing and research at Metro International, the publisher of commuter freesheets in 16 countries around ... 2001-2002 General manager XT Marketing 2003 Vice president of global marketing and research, Metro ...

CORPORATE PUBLICATIONS: Creating content

21 Nov 2003 | by Maja Pawinska

it to achieve and how you will measure its success. - Do your research. Ask the readers of the publication ...

Superbrands case studies: BT

10 Nov 2003

brands in the UK. In research, the BT brand scores highly in terms of awareness, and has been one ...

THE CAMPAIGN ESSAY: Unshackling Creatives

31 Oct 2003

turkeys, research did. So the copywriter/art director model is executionally, not conceptually ...

Focus Groups: The new influencers

31 Oct 2003 | by Rob Gray

. Recognising the shift away from 'command and control' to greater 'bottom up' influence, specialist research and consultation firm Opinion Leader Research (OLR) has spent a year developing a panel it has named ... to inform their research and communications departments. But will others follow? Weber Shandwick deputy ...

Superbrands case studies: Black & Decker

24 Oct 2003

following a research and development programme. Since its conception Black & Decker has continued ... was invented by Ron Hickman, designer of the Lotus Elan sports car, in 1961. Black & Decker research has ...

Superbrands case studies: BBC

17 Oct 2003

extensive quantitative and qualitative research. The World Cup campaign during May/June 2002 ...

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