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The Demographic Shift - 11

, according to the research. This explains quite a lot, writes Gordon MacMillan ....% of women aged 33 have not had children. This fact, in particular, the researchers called "staggering ... that she is single and almost 33. Susan, however, finds the new research comforting ("I like to know that I ... strange world, what can you say? Maybe this is what the researchers mean when they say that despite our ...

There are no global brands...

? And what are the implications for marketers of global brands that reflect American values? Research ... ." Consumers love brands, says Greet Sterenberg, director of Research International Qualitatif. "Because ... -- they do not want to know about the firm behind the brand." According to the RIO research, consumers ...

Arsenal secures victory in European court of justice

research of the 240,000 fans on its database, the club might have provided sufficient evidence to support ... Marks Register for non use 10 Beware use of independent market research evidence in passing off ...

The Demographic Shift - 6

many more compilation albums than men. I've been researching this. They also seem able to justify ...

Superbrands case studies: Kellogg's Corn Flakes

Case study provided by the Superbrands organisation. Market Many people view breakfast as the most important meal of the day. Research shows that 96% of the UK population eat or drink something ... truth that many people find it hard to get started in the morning. Research has highlighted ...

The Demographic Shift - 5

The Daily Mail has a lot to answer for. This is where my mother has been reading all about the new research from America suggesting that male fertility decreases after the age of 35. I pray for a lot ... on the Bupa website rubbishing the US research. It's not that I'm worried or anything - I just wanted to know ...

The Campaign Essay: Where does media go now?

comfort in numbers. We have econometric models, qual and quant research, database mining, packaged ... research tool will emerge that establishes same currency values to each of the communication channels ...

The Demographic Shift - 3

the signs. The research all points to 35 being the cut-off. I seem to have struck out way too early in a ...

Punch drunk?

it represents at least 25% of the target audience? As all the research studies will tell you, young people ...

The Demographic Shift - 2

at ignoring it -– or hiding it. There are plenty of signs according to the research. Some of the signs ...

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